90ML: Kullugana – A Tulu Movie That Began with a Splash (Sort of)
Released on April 10, 2026, 90ML: Kullugana is the latest entry in what we’ll charitably call the Tulu cinematic universe. Featuring a cast that includes Vineeth Kumar, Ruhani Shetty, and a horde of others whose names you might require a map to navigate, this comedy-drama veritably bursts onto the screen with all the subtlety of a coastal tidal wave.
Director’s Vision: A Delightfully Chaotic Satire
Directed by Ranjith C Bajal and produced by Dolphy D’Souza under the banner of DD Productions—because who wouldn’t want a catchy production company name?—this film is supposed to showcase the hilarity and heart of life in coastal Tulu Nadu. With plots like a well-measured cocktail, the film mixes situational humor with characters you might swear you’ve met in real life (typically at a family function you’d rather skip).
Box Office Performance: Modest Beginnings
Opening on Vishu day, which seems fortuitous until you realize that most people are too busy feasting to notice a new movie, the film managed a commendable, if modest, ₹0.55 crore on its first day. Let’s not kid ourselves; this is not the kind of blockbuster that sets box office records—more like that unexpected cousin who shows up to the party and somehow also gets to eat the last piece of cake.
What’s the Catch? Minimal Traction Outside Karnataka
Despite its local charm, 90ML: Kullugana seems to have a cap on its aspirations. The film’s appeal didn’t quite transcend its home turf. Like that friend who insists they’re great at karaoke yet insists on performing only in front of a handful of confused relatives, its overseas contributions were essentially negligible. The cultural nuances might resonate with locals but leave audiences outside scratching their heads—kind of like trying to follow a recipe in a language you half-remember from high school.
Character Dynamics: Disharmony and Redemption
The plot centers around a reckless alcoholic whose idea of fun extends to living on the edge, until love swoops in to serve as a not-so-gentle reminder that perhaps “exciting” and “sustainable” don’t always go hand-in-hand. Just when you think he’s waving off responsibility, he gets hitched to the life-altering prospect of personal growth. How original. But hey, at least it’s a plot point!
Long-Term Prospects: Streaming Yes, Theatrical Nah
Looking ahead, the film is more suited for an extended stay on OTT platforms rather than the local cinema screen. After all, who wants to miss a chance at rewatching awkward moments and half-hearted attempts at humor from the comfort of their couch? The pacing might be quick, and the humor light, but in a world where everyone is looking for something to binge-watch, this film could find its niche—assuming it isn’t lost in the vast digital jungle.
Conclusion: Grounded Yet Ambitious
In the end, 90ML: Kullugana may struggle to break even against its estimated ₹4-5 crore budget, much like that friend who thinks they can run a marathon without ever training. Still, it’s a delightful watch for those who enjoy the simplicity of grounded narratives that invite you to laugh while rolling your eyes at their predictable twists. If nothing else, it captures the core value of friendship and family bonds—just make sure to go in with a bucket of popcorn and a bemused expression.
