Ah, the allure of clothes emblazoned with US landmarks! Who doesn’t dream of sporting a garment that shouts “Boston” or “New York” while strolling through their local park? It’s a fashion statement that says, “I might not have been there, but I totally vibe with the hustle and bustle!”
Enter Brandy Melville, a brand so ubiquitous that one can only assume it sells its clothes in bulk to every shopping center. Recently, shoppers in Sydney were left scratching their heads over the latest collection that features, you guessed it, places most of them would need Google Maps to even pronounce correctly.
Sydneysiders were baffled as to why Blue Mountains had been chosen as a location to put on Brandy Melville clothing. Source: TikTok/ bellabeenaa
In a TikTok spectacle that rivaled any daytime soap opera, one shopper unveiled a trio of “college-style” garments proudly sporting the names Camp Cove, Watsons Bay, and, for the pièce de résistance, Blue Mountains. While the first two were sufficiently delightful, the inclusion of Blue Mountains had folks raising their eyebrows and questioning their life choices.
“Blue Mountains is wild,” proclaimed one TikTok user, a sentiment that racked up over 3,000 likes. Clearly, it resonated with the masses who have yet to truly embrace the concept of “fashion faux pas.” Another user chimed in with “I could not believe my eyes,” likely still recovering from the shock that climate exists beyond Sydney’s sea views.
One astute observer mused, “Imagine a New Yorker buying a Blue Mountains shirt thinking they’re snagging a trendy piece from Europe.” Ah yes, because the Blue Mountains totally compete with the romantic allure of the Eiffel Tower. “Times Square < The Three Sisters,” someone quipped, evidently confused about just how deeply these landmarks run in the list of world wonders.
But wait! Not everyone is ready to throw Blue Mountains under the bus. Some loyal defenders argued that it actually is a stunning locale worthy of being plastered across a shirt. “If Blue Mountains can do it, why not Penrith or Bankstown?” asked another, inching closer to the ultimate dream of Campbelltown hoodies becoming an international fashion trend.
Brandy Melville: The Fast Fashion Juggernaut
Since storming onto the scene in the 2010s and making waves in the Australian market in 2019, Brandy Melville has mastered the art of making profit from one-size-fits-all clothing. While the brand rides high on popularity, it’s currently the star of an HBO documentary aptly named ‘Brandy Hellville & the Cult of Fast Fashion,’ which promises to be both enlightening and eyebrow-raising, covering everything from allegations of racism to the infamy of rigid beauty standards.
So, do you have a hot tip for a fresh fashion article? Feel free to reach out to us at newsroomau@yahoonews.com, though we can’t promise we won’t turn it into a TikTok meme first.
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