Vancouver, BC, March 17, 2026 (GLOBE NEWSWIRE) — In a world where traditional jobs are about as stable as your uncle’s latest pyramid scheme, Durable just announced a “major expansion” of its AI platform that promises to turn your couch into a command center for a business empire – because who needs stability when you can have chaos, right?
This shiny new platform extends its reach beyond mere website creation, inviting individuals to start a whole business with just a single prompt. Yes, you heard that right – you can launch your dream enterprise while you still haven’t fully launched out of bed! Now you get automatic support for everything from discoverability to customer management to questionable payment methods, not to mention your very own AI minion to handle the grunt work. Founder James Clift claims the mission is to help people channel their inner moguls. Spoiler alert: it’s not as easy as it sounds.
Durable’s platform aims to help independent entrepreneurs whip their business concepts into shape faster than you can say “overpriced coffee.” Forget the months-long process of throwing a business together; with Durable, you can go from a blurry idea scribbled on a napkin to a fully operational website in minutes. Thanks to AI, you can finally say goodbye to managing multiple complicated tools—like meticulously researching your competition while your cat judges your life choices.
“Traditional employment is like that ex you can’t shake off,” says Clift. “With AI at your fingertips, anyone can step into the entrepreneurial arena without needing a degree in marketing, computer science, or excessive therapy. Durable is here to tear down those barriers to business ownership and hand you the keys, while you focus on whether to use that plush ‘entrepreneur’ chair you’ve been eyeing.”
So far, over three million aspiring business tycoons like Rebecca Hoekstra (the genius behind NaturePure Cleaning Co.) have leveraged Durable to transform their dreams into reality. After spotting a neighbor’s Instagram plea for cleaning services, she launched a natural cleaning business. What started as a casual side gig evolved into a fully booked enterprise—all thanks to Durable. “It’s like having your cake and cleaning it too,” she said. “One platform for everything? I didn’t have to juggle a mess of programs. All my client management and invoicing are in one place – not to mention my delicate balance between working and binge-watching any guilty pleasure on Netflix.”
Founded in 2022, Durable kicked off as a slick AI-powered website builder that has already cranked out over 10 million websites worldwide. Apparently, they realized that simply having a website isn’t enough to keep your ramen noodle diet at bay. So, they’ve expanded their offerings to fancy features that allow you to generate a branded online presence with fewer headaches than a hangover.
On top of being an all-in-one solution, Durable has also rolled out 500 free subscriptions for laid-off Amazon employees. Yes, you read that correctly; they’re throwing lifelines to those of us who were on the receiving end of the “we need to talk” email from our boss. “We really believe that everyone should be given the chance to dive into entrepreneurship,” Clift added. “After all, who needs job security when you can pitch your dreams at the speed of light?”
The expanded platform is now live and brimming with opportunities for truly ambitious folks. For more information—if you’re brave enough to take the leap—check out durable.com. Just remember: building a successful business is a lot like handling a pet rock collection; it might be simple, but you’ve still got to show up every day.
