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    You are at:Home»Side Hustle»Engage in the Grind – The Paper
    Side Hustle

    Engage in the Grind – The Paper

    administratorBy administratorJanuary 5, 2026023 Mins Read
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    Published July 27th, 2021 at 9:58 am

    KRKE-FM’s Rebrand: From Sunny Vibes to Hustlin’ Beats

    In an unprecedented twist of fate—akin to finding a dollar in your old winter coat—Vanguard Media has decided to flip KRKE-FM, a radio station born in the ’90s (1994, to be precise) from its “classic hits” format, Sunny 101.3, to the modern sounds of “pure hip hop” as 101.3 The Hustle. Yes, you read that right! Gone are the days of smooth tunes and nostalgia; it’s all about beats that make you question your life choices and dance like a maniac at weddings.

    The New Crew: Enter Comedic Chaos

    But wait! It’s not just the music that’s undergone a metamorphosis. The station’s management, in some fit of creative madness, has decided to bring in a slew of fresh-faced entertainers to spin the discs—and the tales. Take “Midday Mayhem,” for instance—hosted by local comedians Buck D (Robert Gipson), Sunny D (Dawn Schary), and the living legend Rusty Rutherford. What could possibly go wrong?

    Tuning In: A Show to Write Home About

    So, what’s the magic recipe of the Midday Mayhem show? Picture this: three comedians armed with a library of hip hop tracks from the ’90s to the now. According to Rutherford, they’re always battling over their Spotify playlists—“More old school!” “No, more new school!” It’s basically like an audio version of “who wore it better?” But don’t fret, they promise to keep the younger crowd entertained, likely with some energy drinks on standby.

    The Segments: Comedy Meets Community

    Every show kicks off with a segment titled “Lady Lunchable,” where they shine a spotlight on female emcees—because who doesn’t want their midday snack filled with empowering women? Then it’s all hilarity and insightful discussions ranging from “Aks a Black Guy, Ask a White Girl” to “Hip Hop Hilarity.” This is the kind of cultural deep dive that makes you question not just the music, but also your life choices. Comedy bingo, anyone?

    Alter Egos and Freestyles: Enter Rusta Rhymes

    If you thought incarnating a rapper named Rusta Rhymes was just a figment of comic imagination, think again! Rutherford admits that this *alter ego* makes frequent visits during the show, essentially turning every episode into a comedic playground. Buck D and Rutherford’s back-and-forth antics are like watching an absurd buddy cop movie—but with more questionable dance moves and less actual crime-solving.

    The Future: DJ, Actor, Photographer?

    With a résumé that reads like a “what’s what” of entertainment, one could argue that Rusty’s reached the pinnacle of his career—until you realize he’s also diving into photography and videography. Because why wouldn’t you want to capture the awkward moments of your life as they happen? After wrapping up a Digital Media Bootcamp, he’s got a new project up his sleeve. Stay tuned for the masterpiece that is Rusty behind the lens!

    Catch the Mayhem!

    So, what are you waiting for? Midday Mayhem airs weekdays from noon to 3 pm on 101.3 The Hustle. Because if you’re going to indulge in chaos during your lunch hour, you might as well do it with style. Follow the shenanigans of Rusty Rutherford over at rustycomedy.com where the comedy is as fresh as the beats. Who knew saving money on lunch could also mean saving on entertainment?

    Engage Grind paper
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