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    You are at:Home»Retail Ruses»Retail rebounds as customers make their choices clear through their actions.
    Retail Ruses

    Retail rebounds as customers make their choices clear through their actions.

    administratorBy administratorFebruary 18, 2026014 Mins Read
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    Shoppers of a somewhat peculiar sort descended upon Jervis shopping centre last week, and no, they weren’t on the hunt for the latest fashion splurge.

    In a bidding bonanza that could make even the most seasoned auctioneer blush, up to 13 first-round offers were thrown onto the table for the iconic Dublin city centre mall. This delightful shopping gem had been stealthily placed on the market by its owners, Paddy McKillen and Padraig Drayne—because why not keep potential buyers on their toes?

    This was the first time the shopping centre had wriggled its way onto the sales floor since its inception by the dynamic trio of McKillen, Drayne, and Paschal Taggart back in the dazzling ’90s. Easily one of the few centres still under the grip of its original creators, it’s like that vintage wine everyone suddenly wants to get their paws on—vintage being the opportune word here.

    The realm of bidders was as eclectic as a thrift store’s contents, with names like the Comer Group, US juggernaut Hines, and even a dash of Lugus Capital thrown in for good measure. And let’s not forget Patron Capital and David Goddard’s Lanthorn, because why allow a bidding war to be dull, right?

    Notably, this theatrical arousal in the bidding scene came on the heels of a spirited auction for Marlet’s retail parks, where bidders scattered like confetti. And while the office market waits for a savior like a kid during a fire drill, retail is flaunting its newfound charisma post-COVID, strutting like peacocks.

    For well over a year, retail has been the sector’s show-off at the property investment market. The competition? Minimal. Offices and private rentals are sitting like wallflowers at a high school dance, but retail has cast off its malaise like an awkward phase. And let’s face it, if AIB is to be believed, half of all deals flying about this year have been in retail—proof that consumers are ready to take their money out for a spin again.

    It turns out the whispers of retail’s demise during the pandemic were about as accurate as a weather forecast predicting sunny days in Dublin. In-store spending ticked up by 2% compared to last year; a sign that consumers are eager to touch, feel, and awkwardly interpret fitting room lighting once more. Meanwhile, an alarming number of consumers now prefer shopping in brick-and-mortar stores, realizing the charm of human interaction is not entirely dead. And don’t even get me started on Jean McCabe, who says customers are returning for the ‘customer experience’ as if it were an exclusive pop-up event.

    As shopping centres mix up their tenant lists, they are throwing in some entertainment venues and an extravagant food court, because one cannot simply shop without an array of food options slapping you in the face. Brendan McDowell, the mastermind behind BPerfect Cosmetics, knows a thing or two about adaptation. Starting online and popping up around the UK and Ireland with physical stores, he stands as a seasoned maestro of strategic leasing in this funny little retail symphony.

    BPerfect now boasts four sales avenues, including a TikTok shop—because, why not? It’s either a marketing masterstroke or a sign of the apocalypse. With retail parks still holding their appeal, many investors are finding ways to keep them solid and straightforward as if they were combatting a Rubik’s cube. And despite the market’s whimsical changes, shoppers are beginning to adapt, replacing the old retail guard with new, young upstarts who beg for a chance to bring a fresh piece to the retail tapestry.

    Of course, it’s not all rainbows and warm donuts. The retail sector does have its glaring holes, such as vacancies in those ever-so-charming tertiary locations. While some brands are floundering, market resiliency continues to present opportunities, and like every good troop in battle, stores that fall can make way for newcomers looking to claim their fame amidst the chaos.

    So, if you find yourself at shopping centres filled with new brands, just remember: it’s not the end—only a whimsical rebirth. Resilience seems to be retail’s newest buzzword, and with so many unexpected players at the table, who knows what hilarious twists this drama will take next?

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