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    You are at:Home»Side Hustle»The Economics of Humor: Mina Liccione’s Impact on Comedy in the GCC as Co-Founder of Dubomedy
    Side Hustle

    The Economics of Humor: Mina Liccione’s Impact on Comedy in the GCC as Co-Founder of Dubomedy

    administratorBy administratorJuly 27, 2025004 Mins Read
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    Opinions expressed by Entrepreneur contributors are their own.

    You’re reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

    From Tap Dancing to Telling Jokes: A Comedy Odyssey

    In 2007, Mina Liccione, a performance artist, tap dancer, and comedian—basically a triple threat to your monotonous existence—received an offer she couldn’t refuse: a gig in the UAE. Picture this: a time when Googling “Dubai” didn’t yield a thousand travel blogs, just crickets. Liccione, like any rational person, was skeptical. But then, she decided to toss her worries into the nearest recycling bin and landed in Dubai, inadvertently kicking off a transformation of the Gulf’s comedy landscape. Lucky them!

    The Leap of Faith (And Maybe a Few Mistakes)

    Mina had a moment that echoed through her mind like a bad sitcom. “What’s the worst that could happen?” she thought. Just ten days for a festival gig turned into a month and a half of comic mischief. Everyone she met professed their love for comedy but couldn’t name a local comic to save their lives. After some obligatory soul-searching, mosquitoes, and seminars, Liccione pledged to return and “start a comedy school.” Spoiler alert: she did.

    Matchmaking and Comedy Chemistry

    Fast forward to 2008! Cue all the obligatory romantic comedy tropes. Mina was introduced to Ali Al Sayed, an Emirati comedian whose corporate job couldn’t contain his sense of humor. “Have you met Ali?” everyone asked, clearly unaware that comedy was about timing, not matchmaking. Together, they launched Dubomedy, with dreams of nurturing local talent. Little did they know, they were about to become the fairy godmother of GCC comedy, dispensing laughs like a sugar high on Halloween.

    Comedy School? More Like Comedy Boot Camp

    The comedy scene in 2008 resembled a barren desert, with karaoke ruling the entertainment landscape like a bad karaoke rendition of “My Heart Will Go On.” After some painstaking negotiations, they finally secured a regular gig at the Le Méridien Dubai Hotel. Their first weekly show? A roaring success, like finding a unicorn in a haystack. Suddenly, everyone wanted a piece of the comedy action, as if it were the latest TikTok trend.

    Clowns, Inclusivity, and the Pretty Serious Side of Laughter

    As Dubomedy flourished, Liccione made it her mission to create a safe space for women in comedy. In 2009, she birthed “Funny Girls,” a stand-up troupe that could make even the most humor-deprived rock laugh. Local women were afraid to break the silence of laughter, and Mina promised them a good time away from the bar scene. “Let’s make this happen!” she declared, channeling her inner cheerleader.

    The Humor of Helping: Community Outreach with a Punchline

    Mina and Ali are all about the community, weaving in laugh-therapy projects like “Clowns Who Care” and “Autism Smiles.” Because nothing says “I care” quite like a clown workshop at a refugee camp, right? They also got recruited as comedy coaches for a documentary on children with determination, proving that laughter truly is the best medicine—even for serious subjects. After all, who doesn’t want to laugh while supporting a good cause?

    Looking Ahead: A Comedy Empire in the Making

    So, what’s next for Dubomedy? A permanent venue, more festivals, and perhaps a comedy empire that could rival the likes of Netflix—a goal as ambitious as getting your cat to stop knocking things off the table. Mina insists they won’t be selling out to corporate sponsors because ethical humor is the way to go. “We’re the OG pioneers,” she proudly claims. To which we say, thank goodness; the last thing we need is another corporate comedy show—because consistency, in this case, actually means not always laughing at the wrong joke.

    CoFounder Comedy Dubomedy Economics GCC Humor Impact Licciones Mina
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